Kevin Kelly The main four trends of digital life

FOUR trends in the future: Screening、Flowing、Sharing、Accessing

In 1993, Kevin Kelly established the "WIRED," a Steve Jobs's favorite magazine. 28 years ago, he predicted that all computers would be networked. People would be closely linked as bees in the hive-like. Followed by the cloud era, internet becomes a country and PC will be dead.

Kevin proposed FOUR trends in the future: Screening、Flowing、Sharing、Accessing


Kevin said the future screen will be everywhere, and any flat object can be screen. We can interact with screen which means screen will detect the expression of action, eye movement,  time pausing, and then give us response.

Kevin Kelly TED Lecture

  Kevin Kelly

VIDEO: Kevin Kelly on how technology evolves

We imagine the future network will how to be developed, but there is always limited by the thinking of the past. It's like before we saw the development of television. With more and more channels, we thought the foreseeable future is TV and channels everywhere, but this is wrong. When the number to a certain extent, this change will move towards another direction and begin to produce a qualitative change.

Enterprise should pay attention to which trend of Digital Marketing in 2012?

Trend of Digital Marketing in 2012

 A report which is written by USA Today columnist Steve Strauss presents the observations of the U.S. Small Business enterprises. He believes a noteworthy trend in 2012, including ONLINE VIDEO, SOCIAL MEDIA AND MOBILE MARKETING will rise.

In addition, the digital marketing tools has become mature. enterprises not only invest large budgets in digital marketing but also work on how effectively assess and measure the benefits created by digital marketing.

Nielsen: The Trust of Online Advertising is Rising

The latest survey from marketing research agency Nielsen pointed out an interesting trend: the trust of online advertising is slowly "RISING" but the trust of traditional advertising and TV advertising has continued to decline.  

According to Nielsen, when the 92% of consumers trust in interpersonal oral communication (WOM), but the trust of TV and advertising such as paid advertising is less than 50%. This ratio has decreased 20% since 2009, which shows the trust of traditional advertising from consumers has become less and less.

Although consumer's trust of online advertising is less than traditional advertising, but it shows a slow growth trend. According to the survey, 33 percent of consumers trust online banner ads.  

Compared to 26 percent in 2007, it has grown. The trust of search advertising is up to 40% and the trust of advertising on social networking sites has increased to 36%. Also there is a similar trend in the mobile platform section, 33 percent of mobile phone users trust banner ads and 29% of people trust mobile text ads.

The survey lists the degree of consumer trust in the following various forms of online advertising: search advertising (42%), video ads (36 percent), social networking site advertising (36%), banner ads (33%). Nielsen online survey for 56 countries around the world and 28000 consumers.

From techcrunch

Google glass project

  Google glass project

The project called Google glass has already been studied for a long time. Google glasses project launched a special page so that we better understand the progress of the works.

Although there is not much detail, but Google released a description of Project Glass via video. The film entirely in first person point of view, and described through Augmented Reality (AR) and projection technology glasses, we can use navigation, voice texting, camera and video call at any time on the road.

The Google glasses not only extensively uses location and AR technology to give users information when needed, but also gains access to the current popular re-picking up voice technology.

If the research of Google glass really is successful, we may not need to use a mobile phone. Because the glasses allow to use video phone at any time, Google map to find the map, or share video to a friend. These functions are why people prefer to use mobile phones!