Enterprise should pay attention to which trend of Digital Marketing in 2012?

Trend of Digital Marketing in 2012

 A report which is written by USA Today columnist Steve Strauss presents the observations of the U.S. Small Business enterprises. He believes a noteworthy trend in 2012, including ONLINE VIDEO, SOCIAL MEDIA AND MOBILE MARKETING will rise.

In addition, the digital marketing tools has become mature. enterprises not only invest large budgets in digital marketing but also work on how effectively assess and measure the benefits created by digital marketing.

Nielsen: The Trust of Online Advertising is Rising

The latest survey from marketing research agency Nielsen pointed out an interesting trend: the trust of online advertising is slowly "RISING" but the trust of traditional advertising and TV advertising has continued to decline.  

According to Nielsen, when the 92% of consumers trust in interpersonal oral communication (WOM), but the trust of TV and advertising such as paid advertising is less than 50%. This ratio has decreased 20% since 2009, which shows the trust of traditional advertising from consumers has become less and less.

Although consumer's trust of online advertising is less than traditional advertising, but it shows a slow growth trend. According to the survey, 33 percent of consumers trust online banner ads.  

Compared to 26 percent in 2007, it has grown. The trust of search advertising is up to 40% and the trust of advertising on social networking sites has increased to 36%. Also there is a similar trend in the mobile platform section, 33 percent of mobile phone users trust banner ads and 29% of people trust mobile text ads.

The survey lists the degree of consumer trust in the following various forms of online advertising: search advertising (42%), video ads (36 percent), social networking site advertising (36%), banner ads (33%). Nielsen online survey for 56 countries around the world and 28000 consumers.

From techcrunch

AR : App - Starbucks & Lacta for Valentine's Day

Augmented Reality (AR) is a virtual image integrated into the real world. Most of usage uses camera to film special graphics, then  you will see the shot graphic appears next to the virtual scene on the screen. Due to smart phones have camera mostly, the App can be showed.

MINI Getaway Stockholm

Mobile commerce application has more and more developments in recent years and more services are combined with user's location information; for instance, Marks & Spencer moved into mobile commerce in 2010, and New Look launched mobile commerce site in 2011. These retailers used APP in order to provide users with instant messages and online shopping; furthermore, it also combined with the Location commerce which provides users with the nearest location of stores. Positioning technology of smart phone can assign localized information to mobile users. The applications include security tracking of vehicle, tracking theft, telemetry, emergency services, location, identification, navigation, information services, and advertising campaigns. 

VW advertising

 look at this interesting video :)

"After all, the advertising should be as impressive as the car!" VW street advertising with mobile & the tablet has become a new kind of interactive advertising.

Advertisment made by celebrity

 

British Heart Foundation invited Vinnie Jones to show how to do the CPR which is different than before. ONLY using Hands.

This advertising attracts people successfully by using celebrity and different ways to show this commercial.

HomePlus

This Introduced a Korea chain supermarket "HomePlus", and how they enhanced the proportion of the physical channel of the City.

HomePlus set a hot commodity image which displayed in the subway station. Customers can use smart phone to purchase products by just scanning QR Code directly.

I think it's a really good way and clever marketing tactics that advertising can enhance the rate of sales.

http://bit.ly/kLW9fz