Mobile commerce application has more and more developments in recent years and more services are combined with user's location information; for instance, Marks & Spencer moved into mobile commerce in 2010, and New Look launched mobile commerce site in 2011. These retailers used APP in order to provide users with instant messages and online shopping; furthermore, it also combined with the Location commerce which provides users with the nearest location of stores. Positioning technology of smart phone can assign localized information to mobile users. The applications include security tracking of vehicle, tracking theft, telemetry, emergency services, location, identification, navigation, information services, and advertising campaigns.
For example, the MINI Getaway Stockholm, participant can use mobile phones to join activities downloading the app of iphone. As long as you are within 50 meters of the venue, it will through the GPS function and tell you which site a MINI car is; moreover, as long as you immediately arrive the spot, you will have a car. Of course the car is virtual, but the location is real. When respondents receive a message, they will begin to run and go to the destination. Having a car is not easy. In this game, you must take care of your car in your phone for a week, because it is easy for someone to stay within 50 meters from the car as you, and also download the app. The car is likely to be snatched away. Since you have gotten this car at the first time, you would be exhausted. Especially, through the GPS, your whereabouts can be mastered and tracked; in addition, escaping from the limited range would be disqualified.
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