Showing posts with label Zara. Show all posts
Showing posts with label Zara. Show all posts
Thursday, 19 April 2012
Digital Revolution
Since figures have been invented, it's very an convenient tool.
In ancient times, humans use figures to communicate and record.
Until now, the significance of figures represents is still very powerful.
This year comes to the web 3.0 era, and figures have been given a new meaning.
Google search engine created a huge online database, and collected a large amount of network information.
In the past, these data can not be fast computing, such information is rubbish.
Parallel computing techniques can accelerate data from Google operations, these data have been instantly turned into gold.In the past, marketing staffs always rely on a market survey to obtain data in order to analyse marketing strategies.
To provide such information at the same time, I have always words with a reservation: "reference data, not the current market conditions."
Because of inadequate sample size, these data have been unavailable.
Human beings are not rational, so their words always inconsistent with deeds.
Sunday, 19 February 2012
E-WOM Theory:ZARA- Customers' feedback on reviewcentre.com
After internet was invented and well-developed, E-WOM has become a way of receiving information for customers (Henning-Thurau etal. 2004). Due to having characteristics of immediacy, interactivity, anonymity, convenience and
without time or space limits, people are willing to use internet as a
tool for researching information; furthermore, it has become a medium
for communication (Henning-Thurau etal. 2004).
This article discussed the reputation of internet (positive and
negative) as well as how the reputation of website impacts the
reputation of internet. In this article, it mentioned that the influence
of negative reputation on internet is larger than positive reputation
(Hommer & Yoon, 1992), which shows that negative image is easy to be
noticed and received. Moreover, negative message will enlarge
customer's uncertainty and negative image. In addition, the reputation
of website can influence customer's assessment of products. High credibility of the sources is convincing (Jain & Posavac,2001).
Source: Park, C. and Lee, M. T., (2009) Information direction, website reputation and E-WOM effect: A moderatingrole of product type. Journal of Business Research, Volume 62, Issue 1, January 2009, Pages 61-67
Tuesday, 14 February 2012
ZARA-
This blog introduced the first online store of Zara which was established in 2010. And also, give some reasons to support successfully online store of Zara. For instance, customers purchase online more than physical stores (2.5-3 cases : 1.5 cases). Moreover, experts estimate the Zara online store owns how many percentage of turnover approximately. Those experts believe that Zara has advantages in high reputation and stable supplies, and knows the trend of fashion, so they estimate online store will continue to be increased and the future of its sales will be accounted for 5% -10% turnover.
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