Enterprise should pay attention to which trend of Digital Marketing in 2012?

Trend of Digital Marketing in 2012

 A report which is written by USA Today columnist Steve Strauss presents the observations of the U.S. Small Business enterprises. He believes a noteworthy trend in 2012, including ONLINE VIDEO, SOCIAL MEDIA AND MOBILE MARKETING will rise.

In addition, the digital marketing tools has become mature. enterprises not only invest large budgets in digital marketing but also work on how effectively assess and measure the benefits created by digital marketing.

Americn singers invite fans to use Instagram for the creation of new MV

The Canadian-American singer, Rufus Wainwrigh, invited fans to share photos via Instagram mobile application, and using collected photos to create a new single music video, "Out of the Game". The plan launched by The UprisingCreative which invited fans to photograph pics which can represent lyrics. To tag # OutOfTheGame on the photos, and mark lyrics which can represent photos. Fans who upload the photos have a chance to become a part of music video, and the selected photos will be printed in the limited edition book.

This is not the first time The Uprising the Creative used Instagram for singer marketing. In February of this year, singer Jason Mraz used Instagram for the song "I Will not Give Up" to organize Photography Competition. And the selected photos would be exhibited in New York City.Jeff Nicholas of The Uprising Creative said that Instagram doesn't work for every singer, but for Rufus Wainwrigh's new song, the constantly repeated lyrics are very suitable. The photo-sharing applications can be successful in attracting rufus Wainwrigh's fans. The launched timing of this marketing plan is now. And, Facebook just announced to acquire the most popular photo sharing mobile application by one billion U.S. dollars.

Facebook acquired Instagram by $1 billions

If you think that the release of Android version is photo sharing application Instaram, the biggest issue recently, you'd be wrong! Because the latest news pointed out that Facebook just spent $ 1 billions to buy photo community which owns more than 30 million users. 

However, despite the users are so many, no matter the iOS platform or fledgling Android Free App as Instagram, in fact, up to now they have not any "income". Although relying on the basis of a large amount of users to attract investors, after all, it's not a permanent solution. Fortunately, now these are not the things that the owner of  Facebook nees to worry. 

Undoubtedly, this is by far the largest amount of acquisition for Facebook. A few weeks ago, caused everyone envy of Zynga ─ OMGPOP (the developer of Draw Something ) $ 200 million, has also been more than down. Although Facebook is the social leader, it doesn't present outstanding performance in the field of action. However, while adding Instagram, which belongs to the field of action, what will happen? It's exciting.

AR : App - Starbucks & Lacta for Valentine's Day

Augmented Reality (AR) is a virtual image integrated into the real world. Most of usage uses camera to film special graphics, then  you will see the shot graphic appears next to the virtual scene on the screen. Due to smart phones have camera mostly, the App can be showed.

MINI Getaway Stockholm

Mobile commerce application has more and more developments in recent years and more services are combined with user's location information; for instance, Marks & Spencer moved into mobile commerce in 2010, and New Look launched mobile commerce site in 2011. These retailers used APP in order to provide users with instant messages and online shopping; furthermore, it also combined with the Location commerce which provides users with the nearest location of stores. Positioning technology of smart phone can assign localized information to mobile users. The applications include security tracking of vehicle, tracking theft, telemetry, emergency services, location, identification, navigation, information services, and advertising campaigns. 

VW advertising

 look at this interesting video :)

"After all, the advertising should be as impressive as the car!" VW street advertising with mobile & the tablet has become a new kind of interactive advertising.

The Future of Online Digital Marketing 2012 -2015

This video illustrates the well-developed Internet, and how to affect people's lifestyle such as the allocation of time, more and more people use the Internet. Also, more and more people choose the shopping online. In addition, the development of social networks has also led people to use smart phone such as the APP. In 2015, this video predicts that lifestyle will be combined with the concept of marketing and digital.