Digital Revolution

Since figures have been invented,  it's very an convenient tool. 
In ancient times, humans use figures to communicate and record. 
Until now, the significance of figures represents is still very powerful.  
This year comes to the web 3.0 era, and figures have been given a new meaning. 
Google search engine created a huge online database, and collected a large amount of network information. 

In the past, these data can not be fast computing, such information is rubbish. 
Parallel computing techniques can accelerate data from Google operations, these data have been instantly turned into gold.In the past, marketing staffs always rely on a market survey to obtain data in order to analyse  marketing strategies. 
To provide such information at the same time, I have always words with a reservation: "reference data, not the current market conditions." 
Because of inadequate sample size, these data have been unavailable. 
Human beings are not rational, so their words always inconsistent with deeds.

Flair and Pixazza

Flair launched a Fashion Tag application on Facebook. Let's look at the video

This app allows girls to share dress with photos from FACEBOOK friends to mark the friends whose clothing or accessories your favorite is, and since you are interested in, you must be curious where the place of purchase is as well as how much it is, and sending message to ask. As long as you tag photos and ask questions, this message will appear in the graffiti on the wall of the friend, he/she can answer your questions, and have interactions with each other.

Fashion and technology (Topshop)

3D technology brings consumers sensory enjoyment;however, for fashion designers, 3D simulation  has brought innovative solutions for apparel designs and development of process, and we have devotion in this category.This technique has changed apparel manufacturers and consumers' wearing experiences.

E-WOM Theory:ZARA- Customers' feedback on reviewcentre.com

After internet was invented and well-developed, E-WOM has become a way of receiving information for customers (Henning-Thurau etal. 2004). Due to having characteristics of immediacy, interactivity, anonymity, convenience and without time or space limits, people are willing to use internet as a tool for researching information; furthermore, it has become a medium for communication (Henning-Thurau etal. 2004). This article discussed the reputation of internet (positive and negative) as well as how the reputation of website impacts the reputation of internet. In this article, it mentioned that the influence of negative reputation on internet is larger than positive reputation (Hommer & Yoon, 1992), which shows that negative image is easy to be noticed and received. Moreover, negative message will enlarge customer's uncertainty and negative image. In addition, the reputation of website can influence customer's assessment of products. High credibility of the sources is convincing (Jain & Posavac,2001).

Source: Park, C. and Lee, M. T., (2009) Information direction, website reputation and E-WOM effect: A moderatingrole of product type. Journal of Business Research, Volume 62, Issue 1, January 2009, Pages 61-67

ZARA-

 

This blog introduced the first online store of Zara which was established in 2010. And also, give some reasons to support successfully online store of Zara. For instance, customers purchase online more than physical stores (2.5-3 cases : 1.5 cases). Moreover, experts estimate the Zara online store owns how many percentage of turnover approximately. Those experts believe that Zara has advantages in high reputation and stable supplies, and knows the trend of fashion, so they estimate online store will continue to be increased and the future of its sales will be accounted for 5% -10% turnover.

http://liushuqin075.blog.com/2011/01/07/spanish-clothing-brand-zara-shop-online-sales-beyond-the-physical/