Flair and Pixazza

Flair launched a Fashion Tag application on Facebook. Let's look at the video

This app allows girls to share dress with photos from FACEBOOK friends to mark the friends whose clothing or accessories your favorite is, and since you are interested in, you must be curious where the place of purchase is as well as how much it is, and sending message to ask. As long as you tag photos and ask questions, this message will appear in the graffiti on the wall of the friend, he/she can answer your questions, and have interactions with each other.

This will be integrated into the Flair brand album as well, so you can see more people how to dress; also, you can know the place of purchase and prices

Flair will select the best photo per week and  publish in the current magazine. It is not only to stimulate the desire of female consumers to buy the magazine (everyone will look forward to yourself or friends whether they appear in the magazine!), but also to enhance the interaction between friends and indirectly enhance the clothing accessories for purchase or inquiry.

Pixazza can provide photos of the League Web site and product providers, and you have only to add a small program, Javascript, on the web page. Pixazza will automatically interpret the photos of now and future.

For commodity providers, advertisers, or shopping sites, it greatly increases the opportunitie of product exposure. Of course, the revenue will increase as well, even if we do not buy the goods which attracts us, at least it leads us to buy other goods.

Pixazza, merchandise providers, advertisers or shopping sites collect advertising fees via CPA to charge per action, CPC to charge per click or CPM to charge per millennium.

The most greatness of this model depends on the participation of all parties. It does not need to change. This is similar to Google's AdSense concept, but AdSense sends advertising, which is based on the text of the article in order to determine what kind of advertising should  be sent; on the other hand, Pixazza is based on pictures.

This form of advertising also has more intimate characteristics. If you want to know things, just move the mouse on the Pop up product introduction, and click what you are interested. It does not need to jump to another site, and the use of diagrams is more attractive than single words.

Pictures may easily lead to impulsive more than texts, especially as a celebrity to wear with, people feel more impulsive. The degree to clothing with the price is directly proportional to, which means the more unique clothing and bags are, the more precisely to be identified as expensive boutique. Also, how much the impulse of the price to let you can not see the real product and click it to buy without trying.