Americn singers invite fans to use Instagram for the creation of new MV

The Canadian-American singer, Rufus Wainwrigh, invited fans to share photos via Instagram mobile application, and using collected photos to create a new single music video, "Out of the Game". The plan launched by The UprisingCreative which invited fans to photograph pics which can represent lyrics. To tag # OutOfTheGame on the photos, and mark lyrics which can represent photos. Fans who upload the photos have a chance to become a part of music video, and the selected photos will be printed in the limited edition book.

This is not the first time The Uprising the Creative used Instagram for singer marketing. In February of this year, singer Jason Mraz used Instagram for the song "I Will not Give Up" to organize Photography Competition. And the selected photos would be exhibited in New York City.Jeff Nicholas of The Uprising Creative said that Instagram doesn't work for every singer, but for Rufus Wainwrigh's new song, the constantly repeated lyrics are very suitable. The photo-sharing applications can be successful in attracting rufus Wainwrigh's fans. The launched timing of this marketing plan is now. And, Facebook just announced to acquire the most popular photo sharing mobile application by one billion U.S. dollars.