Nielsen: The Trust of Online Advertising is Rising

The latest survey from marketing research agency Nielsen pointed out an interesting trend: the trust of online advertising is slowly "RISING" but the trust of traditional advertising and TV advertising has continued to decline.  

According to Nielsen, when the 92% of consumers trust in interpersonal oral communication (WOM), but the trust of TV and advertising such as paid advertising is less than 50%. This ratio has decreased 20% since 2009, which shows the trust of traditional advertising from consumers has become less and less.

Although consumer's trust of online advertising is less than traditional advertising, but it shows a slow growth trend. According to the survey, 33 percent of consumers trust online banner ads.  

Compared to 26 percent in 2007, it has grown. The trust of search advertising is up to 40% and the trust of advertising on social networking sites has increased to 36%. Also there is a similar trend in the mobile platform section, 33 percent of mobile phone users trust banner ads and 29% of people trust mobile text ads.

The survey lists the degree of consumer trust in the following various forms of online advertising: search advertising (42%), video ads (36 percent), social networking site advertising (36%), banner ads (33%). Nielsen online survey for 56 countries around the world and 28000 consumers.

From techcrunch